Work on the biggest Events, Weddings and Experiential Marketing Campaigns with our Unique Program that blends Academic and Practical rigor our programs have to offer.
Built to turn creative passion into real-world careers across the events, entertainment, and experiential industry
MSEED is affiliated with the University of Mumbai, one of India’s premier public universities known for its academic excellence and extensive curriculum. This affiliation ensures that MSEED’s programs meet rigorous academic standards, providing students with recognized qualifications and a strong theoretical foundation. It also enables access to a well-structured syllabus, experienced faculty frameworks, and a credible academic ecosystem.
The industry-academic partnership between MSEED (part of EVA Group) and Bhavan’s College - Andheri (Autonomous) offers industry-integrated academic programs. These programs focus on skill-based, intuitive, and simulation-based learning, both on campus and in the field, to provide students with real-world experiential learning. This enables them to hone their skills and map them to industry-specific roles in event management, live entertainment, tourism and culture-based events, concerts, festivals, corporate events and wedding planning.
Established in 1946 by Prof. K. Munshi, Bhavan’s College fosters skill-based, career-focused learning beyond rote education.
Affiliated with the University of Mumbai, providing recognized qualifications and adherence to high academic standards.
MSEED combines the industry expertise of Eva Live with a strong academic foundation through affiliations with University of Mumbai and Bhavan’s College. This integration ensures students gain structured academic learning alongside real-world industry exposure from professionals actively shaping the events and experiential sector.
Spearheading this vision is Deepak Choudhary, an early advocate for event management education in India. Having pioneered structured learning initiatives in the early 2000s, his continued involvement reflects a commitment to bridging the gap between industry practice and formal education.
Our students train at global concerts, large-scale live experiences & iconic events that inspire the next generation of industry professionals.
The institute is formally launched on March 6, 2025, in Mumbai, with the participation of more than 150 leading stalwarts of events, entertainment, communication and design management. The launch marks a new chapter in creative business education, bringing together industry expertise and academic excellence to shape the next generation of creative leaders.
Learn More (opens in new tab) The institute is formally launched on March 6, 2025, in Mumbai, with the participation of more than 150 leading stalwarts of events, entertainment, communication and design management. The launch marks a new chapter in creative business education, bringing together industry expertise and academic excellence to shape the next generation of creative leaders.
Learn More (opens in new tab) The institute is formally launched on March 6, 2025, in Mumbai, with the participation of more than 150 leading stalwarts of events, entertainment, communication and design management. The launch marks a new chapter in creative business education, bringing together industry expertise and academic excellence to shape the next generation of creative leaders.
Learn More (opens in new tab) The institute is formally launched on March 6, 2025, in Mumbai, with the participation of more than 150 leading stalwarts of events, entertainment, communication and design management. The launch marks a new chapter in creative business education, bringing together industry expertise and academic excellence to shape the next generation of creative leaders.
Learn More (opens in new tab) The institute is formally launched on March 6, 2025, in Mumbai, with the participation of more than 150 leading stalwarts of events, entertainment, communication and design management. The launch marks a new chapter in creative business education, bringing together industry expertise and academic excellence to shape the next generation of creative leaders.
Learn More (opens in new tab) The institute is formally launched on March 6, 2025, in Mumbai, with the participation of more than 150 leading stalwarts of events, entertainment, communication and design management. The launch marks a new chapter in creative business education, bringing together industry expertise and academic excellence to shape the next generation of creative leaders.
Learn More (opens in new tab) The institute is formally launched on March 6, 2025, in Mumbai, with the participation of more than 150 leading stalwarts of events, entertainment, communication and design management. The launch marks a new chapter in creative business education, bringing together industry expertise and academic excellence to shape the next generation of creative leaders.
Learn More (opens in new tab) The institute is formally launched on March 6, 2025, in Mumbai, with the participation of more than 150 leading stalwarts of events, entertainment, communication and design management. The launch marks a new chapter in creative business education, bringing together industry expertise and academic excellence to shape the next generation of creative leaders.
Learn More (opens in new tab) The institute is formally launched on March 6, 2025, in Mumbai, with the participation of more than 150 leading stalwarts of events, entertainment, communication and design management. The launch marks a new chapter in creative business education, bringing together industry expertise and academic excellence to shape the next generation of creative leaders.
Learn More (opens in new tab)These programs enable you to Ideate. Implement. Execute. dynamic experiences in events, experience design and experiential marketing. Look at your ideas take shape in the real world and learn the intricacies of our industry in REAL TIME
Our methods go beyond traditional lectures. We use experiential formats, peer-driven projects, immersive simulations, and interdisciplinary approaches that challenge how learning happens.
From lakeside sessions at Bhavan’s campus to off-site teaching in both Mumbai and beyond India’s borders, our classrooms are wherever learning is most alive. Nature, cities, cultural sites, and creative hubs - we embrace it all.
Yes, we deliver academic excellence. But we also teach life skills, creative courage, and critical thinking. We focus on how to lead, collaborate, communicate - and how to be human in complex, creative industries.
The degrees we offer at the school are only offered here. While it is possible to find degrees elsewhere that are somewhat similar, there is no one else teaching what we teach - our programs are our programs alone, and they lead directly to jobs in the industry.
Start your application now and dive into the world of experiences like never before
Our programs are designed for our students to apply concepts in the real world from the very first semester. We focus on every individual student to help them realise their strengths early on in the first year which in turn would help them choose a career they can excel in from the first day at their respective workplace. The specialisations also would be chosen on this criteria after submitting a thorough SOP with senior faculty and industry experts.
with PGP in Applied Marketing
You spend the years inside real brand activations, MICE productions, and experiential campaigns. Not studying them. Running them. You graduate knowing how to build something people feel, price it, pitch it, and deliver it.
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with PGP in Applied Marketing
We put you inside actual weddings, festivals, and cultural ceremonies from Semester I. By the time you graduate, you’ve already done the job. You know vendor negotiations, production design, budgets, and what to do when everything goes wrong at 6pm on the wedding day.
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with PGP in Applied Marketing
Here’s what nobody tells you about live entertainment, the people who rise fast are the ones who showed up already knowing how things work. The AV, the artist contracts, the crowd flow, the split-second calls. At MSEED you learn all of it on actual productions, not case studies. Concerts, sports events, e-sports, festivals — you work across all of it before you graduate.
Learn MoreAn industry-driven learning experience designed to help students discover their strengths, gain real-world exposure, and become future-ready professionals from day one.
Get to work with the Pioneers of Events, Marketing & Experience Design in India & the Middle East.
Your journey into the world of events and experiential marketing begins with just four simple steps.
Admissions Open — Apply Now
Eligibility : 10 + 2 (Any Stream)
Duration : 3 Years (6 Semesters)
Hear from the visionaries behind MSEED as they share insights on shaping the future of events and experiential education.
Director
Deepak Chaudhary doesn’t just organize events — he builds worlds.
Often called the “IP Man of India”, he is the force behind some of the country’s most successful intellectual properties, including the Bollywood Music Project, Shows of India, and EVENTFAQS Middle East.
Through Eva Live, his entertainment powerhouse, he’s produced concerts and tours featuring global and Indian sensations — from Jubin Nautiyal, Atif Aslam, and Snarky Puppy, to UB40, Bryan Adams, Arijit Singh and recently Enrique Iglesias.
Director
With over two decades of dynamic leadership, Jimmy is a true pioneer in the events and media space — an institution builder, experience curator, and transformative force in the industry.
Currently leading EVENTFAQS Media, she has shaped the platform into the definitive voice of India’s event and experiential ecosystem. She also spearheads landmark IPs like the WOW Awards Asia, India Gourmet Luxe, and Shows of India.
Jimmy recently launched MSEED — Management School of Events, Entertainment & Design at Bhavan’s College, Andheri (W) in collaboration with Mumbai University, offering real-world exposure, expert mentorship, and global opportunities in events, entertainment, and design.
Director
Vinod Janardhan is a trailblazing Founder of Team Rustic, Director at EVA Live, and Joint Managing Director at MSEED — Management School of Events, Entertainment & Design.
With an impressive 25-year legacy of revolutionizing the event landscape in India, Vinod Janardhan, affectionately known as VJ, is a visionary entrepreneur and astute marketing strategist.
His influence extends across diverse industries, making him a sought-after serial investor and thought leader. His leadership at EVA Live pushes the boundaries of innovation, while his dedication to nurturing the next generation at MSEED showcases his commitment to the industry’s future.
These programs enable you to Ideate. Implement. Execute. dynamic experiences in events, experience design and experiential marketing. Look at your ideas take shape in the real world and learn the intricacies of our industry in REAL TIME
From campus to concert grounds. Learn event management the practical way.
Industry-led faculty who have set up the events industry in India as your personal gurus.
Mona Kothari
Former VP, HDFC Life
Soumini Paul
Founder & Principal Consultant, Gatsvy Media LLP
Sushant Waidande
Creative Production Designer
Dominic D’Souza
Legal, Regulatory & Licensing Specialist
Clyde Affonso
Meeting Planner for Apple India, BCD Events & Meetings
Dr. Jateen Rajput
Dean @ Bhavan’s-MSEED
Prof. Daryl Suchita
HOD — Event Management
Hemant Matai
Founder & Global MD, Trinity Entertainment & Strategic Consultants
Guaranteed Placement Assistance across all programs and domains
Get mentored by the biggest names in the Events, Marketing and Design space.
A showcase of Bhavan's College MSEED's Students working on real shows and events
Asia's largest and longest-running recognition platform for the experiential marketing, event management, MICE, live entertainment, and wedding industries.
Enrique in Mumbai at MMRDA Grounds Oct 2025
Your favorite stand up comics on stage for you
A showcase of upcoming and established Bollywood artists
A future-ready curriculum designed to shape tomorrow’s event professionals.
Learn to transform ideas into structured concepts and persuasive pitches.
Understand how to plan, position, and promote impactful events.
Master the fundamentals of managing budgets, timelines, and operations.
Develop skills to manage teams, vendors, and talent effectively.
Gain knowledge of media handling and building strong public relations.
Explore tools and techniques for virtual and hybrid event execution.
Understand compliance, safety standards, and risk management practices.
Build professional presence and essential business communication skills.
Insights and experiences from leaders driving the events and entertainment industry forward.
It has evolved into a stable, high-growth corporate sector. With the industry projected to cross ₹10,000 crore, it is no longer just “gig work.” Stability comes from specialization. While freelance planners exist, large agencies (Wizcraft, 70 EMG) and brands (Red Bull, Coke) hire full-time Experience Managers, Tournament Directors, and MICE Specialists with corporate salaries and benefits. The “Concert Economy” alone is creating millions of jobs.
The difference is depth and accreditation. You get a Bachelor’s or Master’s Degree from the University of Mumbai — a permanent academic credential valid for government jobs, master’s abroad, and corporate leadership programs. The 2–3 year duration allows you to learn deep skills like Consumer Psychology, AI, and Law.
Event Management is logistical (booking the venue, ordering food). Experience Design is emotional (designing how the guest feels). An Event Manager ensures the speakers work; an Experience Designer ensures the soundscape triggers a specific emotion. Experience Designers are paid more because they drive brand loyalty. MSEED focuses heavily on this, giving you a competitive edge over standard planners.
It is definitely not just playing — it is a massive business. The Online Gaming Bill 2025 has regulated the sector, bringing in huge sponsors. Roles include Tournament Director, Team Manager, Broadcast Producer, or Sponsorship Head. MSEED offers a specific E-Sports & Sports Events specialization that teaches the business side — leagues, broadcasting rights, and fan engagement.
Two reasons: credibility and campus. Bhavan’s is a historic trust (Est. 1946) with an A++ NAAC rating — a degree from here commands respect. You get a 45-acre green campus with a lake, adventure park, and gymkhana, versus most private event institutes that are just small offices in commercial buildings.
The Bhavan’s MSEED Aptitude Test (BMAT) tests your Creative Aptitude, Logical Reasoning, Verbal Ability, and Industry Awareness. It is designed to filter for potential and passion, followed by an SOP (Statement of Purpose) and interview. Preparation involves staying updated on event trends and practicing basic logic and verbal questions.
Think of it as a long-term investment. A decent MBA costs ₹10–15 Lakhs. For ₹7.5 Lakhs you get a University Degree + Industry Mentorship + International Pedagogy (CoEE). If you secure a specialized role (e.g. E-Sports Manager) starting at ₹6–8 LPA, you recover the fees in about 1.5 years. The specialized tracks drive the value.
It means you won’t just sit in lectures. The CoEE (Poland) is world-famous for immersive learning — you might simulate a festival disaster to learn crisis management, or design a Live Action Role Play (LARP) to understand narrative. It brings global, cutting-edge teaching methods to Mumbai.
MSEED has a partnership with Your-Space, a premium student housing provider offering hostels near the Andheri campus with Wi-Fi, meals, and security. Plan for ₹20,000–₹30,000 per month for housing and food in Andheri West. Living close to campus saves travel time and keeps you near the industry hubs.
Yes, and you must. The curriculum includes mandatory internships and On-Job-Training (OJT). Being in Andheri West (the media hub), you will have opportunities to volunteer at festivals, work on TV sets, or assist wedding planners on weekends. The flipped-classroom model supports this practical application.
Yes. The industry needs more than loud extroverts. Roles for introverts include Production Technicals (Sound/Light), Scriptwriting, Operations/Logistics, Data Analytics, and Experience Design (Strategy). MSEED’s diverse curriculum lets you find your niche behind the scenes.
MSEED promises 100% placement assistance. Because the school is founded by industry heavyweights, the curriculum is aligned with what agencies want, and the mentorship program (100+ mentors) acts as a direct bridge to jobs. Assistance means they open the door — you must have the skills to walk through it.
Yes. The Master’s curriculum specifically includes modules on Event Entrepreneurship, Taxation, P&L, and Legal Frameworks — the critical skills that prevent new businesses from failing. Learning to price your services and manage cash flow is as important as designing a great stage.
Yes. Since the degree is awarded by the University of Mumbai, it is recognized worldwide for credit transfers or Master’s applications. You also have the option of a dual degree with UniMarconi (Italy), a gateway to careers in Europe or the Middle East.
Applications are online via the MSEED website. Watch for the BMAT dates (usually Dec/Jan for the first round) and prepare a strong Statement of Purpose (SOP) explaining why you want to be in this industry — passion counts for a lot here.
