All Bachelor's & Master's Degrees Awarded By The University of Mumbai

Event Management & Media & Live Entertainment

Build expertise in event planning, media production, and live entertainment, enabling learners to design and execute engaging experiences across platforms. Our students are equipped to manage events, create compelling content, and deliver impactful live experiences that captivate audiences and meet industry demands.

Duration
2 Years (4 Semesters)
Eligibility
Any graduation
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Specializations

Sports Events

Build expertise in account planning, business strategy, intellectual property, and CSR, enabling learners to design events aligned with organisational goals, our students are equipped to create strategic brand experiences that drive visibility, and have a measurable business impact.

Concerts & Live Events

Build expertise in logistics, stakeholder coordination, and operational execution, enabling seamless delegate experiences. Graduates are equipped for careers with convention centres, destination management companies, corporate event leads, and global exhibition platforms.

Program Curriculum

Masters in Event Management & Media & Live Entertainment · 2 Years (4 Semesters) · with PGP in Applied Marketing

  • Strategic Event Management and Business Models
  • Concept Innovation and Design Thinking
  • Brand Management and Strategic Marketing
  • Research Methodology and Data Analytics

  • Live Entertainment, Sports and Concerts Operations Management
  • Financial Strategy and Investment Analysis
  • Digital Transformation and Technology Strategy
  • Experiential Innovation Lab

Sports Events

  • Sports Event Industry Business Strategy
  • E-Sports League Strategy
  • Stadium Operations and Venue Management Strategy
  • Sports Marketing Strategy and Fan Engagement Innovation

Concerts & Live Events

  • Live Entertainment Industry Business Strategy
  • Talent and Artist Management Strategy
  • Concert and Festival Operations Strategy
  • Festival and Mega-Event Business Management Strategy

Sports Events

  • Sports and E-Sports Event Project Management
  • Sports League Governance
  • Sports Rights, Licensing and Commercial Legal Frameworks
  • E-Sports Production Design

Concerts & Live Events

  • Concert and Festival Project Management
  • Sustainable and Ethical Practices
  • Touring Logistics and Multi-City Operations Management
  • Digital Marketing, PR and Promotional Strategy

Job Opportunities

Get mentored by the biggest names in the Events, Marketing and Design space.

  • Sports Event Manager / Tournament Director

    A sports event manager or tournament director plans and oversees sporting events from scheduling to execution. This role requires strong leadership, coordination, and organizational skills to ensure smooth and successful competitions.

  • Venue & Stadium Operations Executive

    A venue and stadium operations executive manages the day-to-day functioning of sports venues, including facilities, staff, and safety. This role requires attention to detail and operational expertise to deliver seamless event experiences.

  • Sponsorship & Brand Activation Manager

    A sponsorship and brand activation manager develops partnerships and executes on-ground brand promotions during events. This role requires creativity, negotiation, and marketing skills to maximize sponsor visibility and engagement.

  • Athlete & Talent Manager

    An athlete and talent manager handles contracts, schedules, and public relations for sports professionals. This role requires communication, negotiation, and relationship management skills to support talent growth.

  • Sports Marketing & Fan Engagement Specialist

    A sports marketing and fan engagement specialist designs campaigns to attract and retain audiences. This role requires creativity, digital marketing knowledge, and audience insight to build strong fan connections.

  • Technical Production Manager (Broadcast & AV)

    A technical production manager oversees broadcast, audio, and visual elements of sports events. This role requires technical expertise and coordination skills to ensure high-quality production output.

  • Sports Data & Performance Analyst

    A sports data and performance analyst evaluates player and team performance using data insights. This role requires analytical thinking and technical skills to support strategy and decision-making.

  • Hospitality & VIP Relations Manager

    A hospitality and VIP relations manager ensures premium experiences for special guests and sponsors. This role requires communication, planning, and service excellence to deliver high-end event experiences.

  • Logistics & Team Travel Coordinator

    A logistics and team travel coordinator manages transportation, accommodation, and scheduling for teams. This role requires organization and problem-solving skills to ensure smooth travel operations.

  • Concert Promoter

    A concert promoter organizes and markets live music events to attract audiences and ensure profitability. This role requires networking, marketing, and financial planning skills to deliver successful shows.

  • Tour Manager

    A tour manager oversees all aspects of an artist’s tour, including schedules, logistics, and coordination. This role requires strong organization and leadership to ensure smooth tour operations.

  • Artist Liaison / Talent Manager

    An artist liaison or talent manager acts as the bridge between performers and event organizers. This role requires communication, coordination, and relationship management skills to support artists effectively.

  • Production Manager (Sound, Light & Video)

    A production manager handles technical execution, including sound, lighting, and video for live events. This role requires technical knowledge and coordination to deliver high-quality performances.

  • Front of House (FOH) Engineer

    A front of house engineer manages live sound for the audience during concerts and events. This role requires audio expertise and precision to ensure optimal sound quality.

  • Stage Manager

    A stage manager coordinates all on-stage activities, ensuring performances run on schedule. This role requires organization, communication, and quick decision-making skills.

  • Booking Agent

    A booking agent secures performance opportunities for artists by negotiating contracts and schedules. This role requires networking, negotiation, and industry knowledge.

  • Experiential Marketing Manager (Brand Activations)

    An experiential marketing manager creates engaging brand experiences during live events. This role requires creativity, strategy, and execution skills to connect brands with audiences.

  • Crowd Safety & Security Director

    A crowd safety and security director ensures the safety and security of attendees during events. This role requires risk management, planning, and coordination with security teams.

  • Artist / Backstage Hospitality Manager

    An artist or backstage hospitality manager ensures performers are comfortable and well-supported behind the scenes. This role requires attention to detail, coordination, and strong interpersonal skills.

How to Apply

Get mentored by the biggest names in the Events, Marketing and Design space.

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Orientation + Industry Immersion Week

Other Programs

Our programs are built for our students to apply these concepts in the real world from the first semester. We focus on every individual student to help them realise their strengths early on in the first year which in turn would help them choose a career they can excel in from the first day at their respective workplace.

The specializations also would be chosen on this criteria after submitting a thorough SOP with senior faculty and industry experts.

Event Management & Experiential Marketing

with PGP in Applied Marketing

You spend the years inside real brand activations, MICE productions, and experiential campaigns. Not studying them. Running them. You graduate knowing how to build something people feel, price it, pitch it, and deliver it.

Event Management & Wedding Planning

with PGP in Applied Marketing

We put you inside actual weddings, festivals, and cultural ceremonies from Semester I. By the time you graduate, you’ve already done the job. You know vendor negotiations, production design, budgets, and what to do when everything goes wrong at 6pm on the wedding day.